An innovative packaging design… with a hint of homophobia

0

Earlier this year, packaging designers for Kirin Company (a Japanese beverage company) and Glico (a Japanese candy manufacturer) released the fruits of their cooperation into the world. The design teams had worked together to create inspiring packaging for Kirin’s ‘Teagurt’ (a mixture of yogurt and tea) and Glico’s ‘Pocky Lemon Love’ (lemon-flavored biscuit sticks). Which, apparently, taste like an amazing piece of cheesecake when eaten together. Hence the decision to sell the products as a pair. And they do make quite the pair! Seriously, how adorable is this packaging design? Let’s have a closer look!

The Pocky box design comes in both a male and a female edition. On the left side of the Pocky box we see either a woman or a man. The Teagurt design features six different characters (three male and three female) on the right side of the label. Put two and two (or, better said, one and one) together and the Teagurt and the Pocky character end up kissing. Source: Esko.

 

Share.

Leave A Reply