Bespoke, the leading international specialist PR and marketing agency for the graphic arts industry, has announced the completion of a restructuring process that has led to the formation of The Bespoke Group.
Created to manage an expanding and increasingly diverse range of clients, the new umbrella organisation offers clearer distinction and more dedicated focus for the respective needs of the group’s growing portfolio.
This will see Bespoke, the group’s heritage graphic arts agency brand, continue to support digital printing hardware, software and consumables clients. Now in its fourth decade of operations, the agency’s stable includes the likes of Goss International, HP, QuadTech, Scodix, Highcon and SAi.
Also integral to the restructuring announcement is The Bespoke Group’s relaunch of its B2B/B2C PR and Marketing agency, Incus. Created in 2011, the company continues to focus on emerging and disruptive technologies including 3D printing/additive manufacturing and nano-technology. The Incus team has a comprehensive marketing skillset and is able to leverage solid relationships with a diverse range of media including mainstream national TV/print vehicles and notably vertical titles within the aerospace, automotive, fashion & design and medical sectors.
Both Bespoke and Incus will continue to operate separate, dedicated and experienced account teams, driven by a long-standing partnership approach to customer service.
Ben Dodson, Managing Director, The Bespoke Group comments: “We are at an exciting time in the history of our business. Today’s announcement represents a continued passion and commitment to the graphic arts industry, while formally recognising the expansion of our Incus agency and our continued reach into a variety of other, truly ground-breaking markets.
“Our people are very much integral to our continued success and whether serving Bespoke or Incus clients, they bring a passion for technology, industry expertise, creativity and the attention to detail required to deliver campaigns that achieve superior ROI,” he adds.