Coca-Cola Israel is producing 2 million uniquely designed bottles


75Coca-Cola Israel is creating an extraordinary experience for Diet Coke fans by producing 2 million uniquely designed bottles. Like Diet Coke fans, no one bottle is the same. 

The campaign, revolving around the “Stay Extraordinary” tagline, used an innovative printing system that is able to print a massive amount of bottles, each with its own unique flare. For consumers, this meant whoever bought a Diet Coke bottle received a one-of-a-kind design available in a variety of size options.


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