Centered on prestige promotional packaging, Cosfibel Premium sees proximity with its customers as a major growth contributor and a key element of its strategy. As part of this approach, it recently opened an office in Dubai.
In recent years, Cosfibel Premium has built its development model around the demands of its customers and the constant evolution of the market. By growing its presence around the world, the independent leader reinforces its capacity to offer the best solutions to global players in terms of creativity and a worldwide service offer.
Organized as an Urban Network®, Cosfibel Premium can accompany both local and international customers, whatever their demands. Complemented by its sourcing network, this presence allows the reduction of time to market, so crucial in the promotional market. “Packaging and promotional items are a local business. Understanding the needs of our customers is essential. We owe it to them be as responsive as possible,” explains Ilan Schinazi, CEO of Cosfibel Premium.
After Miami, destination Dubai
With this in mind, Cosfibel Premium is developing its worldwide presence. After opening an office in Miami in 2015, reinforcing its presence in both North and South America, Cosfibel Premium has now opened in Dubai, a strategic area with high growth rates. This presence will help Cosfibel Premium to achieve its ambition of becoming a leader in luxury packaging and promotional items in the Middle East (including the GCC countries, Lebanon, Egypt and Iran) over the next three years. “This part of the world promises strong growth potential with its young population and high purchasing power, especially in fragrance and cosmetics,” continues Schinazi. “The population is extremely active on social media and keen to discover new products. We owe it to ourselves to be present there. Our aim is to achieve sales of around €10 million in the Middle East in the next three years in the beauty and retail sectors.”
To date, Cosfibel Premium is present in 15 different markets worldwide. In the second half of 2016, the group will open offices in Japan and California.