DS Smith is an established name at the display Superstar Awards. During the 25th event of the Oscar of the industry, the DS Smith display and packaging strategists again received awards for their creative innovations made of corrugated board. DS Smith’s high-quality award-winning displays scored with their extraordinary design. Strong overall brand appearance and easy handling made the solutions convincing along the entire supply cycle thanks to real added value. The prizes were awarded during the “Night of Stars” ceremony in the Rheingoldsaal in Düsseldorf.
The Superstar bronze winner in the category “Display main material: cardboard” with a basic format larger than 40 x 60 centimetres, product carrying
The display and packaging strategists of DS Smith have produced an eye-catcher with a high branding factor for the special promotion of the energy drink provider Red Bull. The extraordinary corrugated cardboard 3D display adapts the Red Bull event car known from various action, sports, music, culture and gaming events. The high-quality offset-printed and varnish-refined adventure presentation in the look and feel of the brand guarantees maximum attention for the popular trendy beverages, as well as interaction at the point of sale. The open arrangement draws the gaze to the cans presented under the bonnet, in the driver’s cab and the rear, and encourages shoppers to spontaneously get some for the next street or beach party. Despite its size, the POS presentation can be quickly installed by one person only due to pre-fabricated parts: minimum handling for optimum emotion and brand engagement.