Welcome to the executive summary of this our second , tracking key economic and market developments in the global print industry over the period leading to drupa 2016 and beyond. This is based on a survey conducted in October 2014 in which over 1100 participants took part globally with all regions well represented. Our thanks must go to them all for their time. 810 printers participated in October 2014 and whilst a majority were from Europe (513), the rest of the world was well represented in all regions (297). Last year the questions we asked of suppliers were limited to general economic/financial topics. This year we issued a full separate supplier survey, sharing some questions with the printers, but also asking other more specific questions relevant to them. Given the relatively smaller number of suppliers, we were pleased to get responses from 304 of which 194 were from Europe, but again all the other regions were well represented. This 2nd Global Trends report is complemented by drupa’s Global Insights reports, the first of which was published in October 2014 – The Impact of the Internet on Print – The Digital Flood (available from the drupa website). A second Global Insights report will be on the technologies and applications that can create growth in print and will be published this Autumn. Messe Düsseldorf, in its role as drupa organiser, must thank our two partners for conducting and authoring these two report series – Printfuture (UK) and Wissler & Partner (Switzerland). We hope you find the resulting report enlightening. For those who want to examine the results more carefully, the data sets will be made available in English via the drupa website for members of the drupa expert panel.