The Selezione Italiana Gift box by Academia Barilla, made using Favini’s Cartacrusca, wins the prestigious Luxe Pack in Green Shanghai Award for 2015
Barilla’s high quality products are packaged using Favini’s Cartacrusca – the first paper made with bran that is no longer suitable for human consumption.
The special “Selezione Italiana” gift box by Academia Barilla (the Barilla brand that promotes Italian cuisine around the world), made using Favini’s CartaCrusca and designed with the help of Draeger GPP, one of the largest manufacturers of luxury paper products, has won the Luxe Pack in Green Shanghai Award for 2015 at this year’s Luxe Pack exhibition.
The Luxe Pack in Green Award award is given each year to the company that presents the most innovative solution in environmental packaging. An expert panel of judges selects the winner based on the materials used, the processes developed, the efficiency of the technology, and other parameters of sustainability.
At this year’s prestigious event, and for the second time in the last three years, Favini has earned major recognition with the CartaCrusca packaging created for Academia Barilla by Draeger GPP. Academia Barilla came up with “Selezione Italiana” in order to promote Italian culinary tradition through a selection of products that epitomize Italian excellence, including extra-virgin olive oil, pesto made using an ancient Liguria recipe and a pack of bronze-extruded Barilla pasta.
The gift box is made of CartaCrusca, the paper that is made from bran that is no longer suitable for human consumption. CartaCrusca was borne out of a collaboration between Barilla and Favini working side by side to select the by-product that was compatible with the paper fibre and then to purify and mill it. The result is a natural-looking paper, the main ingredient of which is plainly visible.
In this way, Favini has taken a sort of packaging from nature, i.e. the bran that protects the grain, to make a one-of-a-kind paper to protect that same product in another form, pasta, thereby bringing bran and grain together again in an ideal union.
Luca Virginio, Communications Director for the Barilla Group, said: “The new ‘Selezione Italiana’ packaging is a blend of culture, culinary excellence and respect for the environment. Barilla has always focused on ways to achieve sustainability in everything we do, from the field to the table. The low environmental impact of this gourmet gift packaging, the result of a partnership with Favini’s research and development team, is another example of the group’s efforts to do business that is ‘Good for You, Good for the Planet’. From the beginning, Barilla has combined the achievement of financial goals with our social commitment in all areas in which we operate. We are happy to have received such a prestigious award”.
Andrea Nappa, Managing Director at Favini, said: “On the back of our experience with Shiro Alga Carta and Crush, we were able to develop a new paper specifically for Barilla and directly from nature. For years, Favini’s ecological papers have achieved unparalleled levels of success around the world, and it is this know-how that has made us the ideal partner to Barilla in this project”.
Roberto Nardini of Draeger GPP said: “We were very excited to be able to make this packaging for Academia Barilla. Promoting Italian culinary tradition through a project involving two firms, Favini and Barilla, that embody Italian excellence and innovation, was a fantastic opportunity that inspired our creative team. The result is packaging that exalts the quality and design of the products it contains while respecting the environment and making good use of the waste product concerned”.
The nominees and winners awarded in Luxe Pack New York, Luxe Pack Monaco and Luxe Pack Shanghai will be hosted into the exclusive “Luxe Pack in green Hall*of*Fame”, a dedicated area to highlight those exhibitors distinguished for their sustainable development approach and downloadable on a specific page on the website www.luxepack.com.