HCP will acquire a 100% stake in RUSI Cosmetic GmbH


HCP – with the support of controlling shareholder Baring Private Equity Asia – has reached agreement whereby HCP will acquire a 100% stake in RUSI Cosmetic GmbH & Co. KG from Klaus Sindel and other asset- / share- holders.

Rusi will provide the core HCP manufacturing platform in Europe and its commercial and operations functions will be fully and seamlessly integrated into HCP. Rusi’s President will report directly to HCP’s Group President and CEO. There will be no further management changes announced at this stage.

“HCP values the wide range of product category expertise that Rusi possesses which we intend to build on by investing in a significant plant expansion to better support our customers’ regional sourcing objectives in Europe. In addition, with both SIMP and Rusi under one umbrella, HCP can offer very compelling full-pack mascara solutions locally”, according to HCP CEO Eddy Wu. SIMP will continue to operate as a separate organization to ensure its ability to serve customers who purchase brushes from SIMP directly.

Added CEO Eddy Wu, “with Rusi joining the HCP family, we are realizing our dreams of being the world’s leading mascara solution provider and at the same time moving toward much more regionally-localised manufacturing in each of the markets we serve”.

HCP’s management has stressed that notwithstanding this change of ownership for Rusi, it is business as usual with no disruption of service due to this change.

About HCP Packaging Group

HCP is a global leader in the design, development and manufacture of high quality primary packaging containers for the cosmetics, skincare and fragrance industries. HCP’s product portfolio includes standard and customised compacts, kits, lipsticks, mascara, eyeliner, lip gloss, pots, jars, tottles, bottles, closures and other cosmetic items. With an enviable reputation for innovation, creative technology and state of the art manufacturing, HCP is professionally supported and represented by its own regional and local offices, providing customers with direct and immediate access, feedback and solutions.


Leave A Reply