In London, the museum of packaging: the place to discover


It’s all here… the brands and packs,
posters and ads, fads and fashions,
toys and games. Evocative and inspiring,
it’s a kaleidoscope of images and
iconic brands

Featuring over 12,000 original items from the unique Robert Opie Collection, discover how well-loved brands evolved through their creative use of packaging and advertising – and how we evolved with them.

The history of consumer culture is revealed decade by decade in our ‘time tunnel’, from the naive charm of the Victorian era to the sophistication of today.


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