Liqueur bottle lights up Christmas festivities 


As thoughts turn to the Festive season, despite Santa being lockdown in the Arctic Circle, it is good to see some retailers and packaging suppliers doing their best to light up the Holidays. The Nottingham-based packaging manufacturer Wilkins Group has helped turn a range of gold-leaf-infused Christmas Liqueurs into festive snow-globe centrepieces.

The company spent six months collaborating with Marks & Spencer to refine the design before building the labels for the company’s special ‘Light Snow Globe’ Gin Liqueurs. The gift-tag swing label that fastens around the neck of the bottle, as well as the circular piece on the base of the bottle that contains the LED lights and the battery.

When the button is pushed at the centre of the base panel, four integrated LEDs cast a warm glow through the glass and up into the body of the bottle, illuminating the floating gold leaf as it swirls in the liqueur.

Available either in rhubarb or clementine, the liqueur comes with sparkling flecks of edible gold leaf, creating the perfect illuminated centrepiece for any festive table.

Justin Wilkins, sales and marketing director for the family-run Wilkins Group, said: “We were exploring the idea of creating a label that would illuminate Prosecco bottles with coloured lights but it never came to fruition. So when we got the chance to develop the concept with the guys at M&S, we were really excited by it.”

“In terms of developing the product, sourcing the components and assembling and sealing the components, there’s a lot of work and complexity involved in these labels,” he added. “That said, work is already in progress for a summer season, so hopefully there will come a stage when these beautiful bottles become quite sought after as collector’s items.”

So far the public’s reaction certainly seems to bear that out. The 2019 version of the snow globe clementine liqueur caused queues every time new deliveries arrived in store. And now, with the addition of the rhubarb flavour, plus gold leaf and LED lights, the new liqueur reportedly received 20,000 likes on Instagram within just 20 hours of its announcement.  It is now available from M&S, stores in the UK priced at £18.


Comments are closed.