The forthcoming MakeUp in NewYork, on 9 and 10 September 2015, already promises to be a success. With a 15% increase in the number of exhibitors compared to last year, this fifth «anniversary» edition will enjoy a 25% increase of its exhibition area!
Five years! Yes, five years ago the first Makeup in NewYork edition was created. Each year will have been a succession of successful steps thanks to long and patient efforts to convince and bring together the very best in the North American make-up industry. «It’s simple: in five years, we jumped from 600 to 2,200 visitors! Which is huge for such a targeted event,» observes Jean-Yves Bourgeois. «And success already seems to be the one expected this year.»
A nation-wide packaging contest!
“To give MakeUp in NewYork’s fifth anniversary the celebration it deserves, we have prepared several events that will involve and highlight a major part of the North American Make-Up Industry”, stresses out Sandra Maguarian.
The idea of one of these events – a nation-wide packaging contest – goes back to early 2014 and is the brain child of creative discussions with the Rutgers Packaging Engineering Program. This contest is proposed to all Universities, Colleges and Engineering schools of the USA who want to join. The purpose is to design and rapid prototype a new Face Make-Up package. The different teams competing, after reviewing the market and identifying the consumer needs, will propose their new and innovative concept to a jury composed of two Marketing experts, two Formula experts and two Engineering experts.
This Jury will select five finalists. Their work will be presented at the show in September 2015, and each of the attendees will vote on these final submissions. The final results will be announced during the MakeUp in NewYork cocktail the first night of the show and prizes will be granted. As of today 15 teams have already entered the contest and registrations keep coming every day.
Another of these events is the well expected theme presentation by the students of the FIT Marketing Cosmetic and Fragrances Program. Undisclosed tips are telling us that the theme could very well be around the make-up products in several civilizations…
« MakeUp in…™ » is very proud, through these events, to promote on 4 continents, throughout the year, the young professionals-to-be of our Industry.
Brazil… in Paris, Italy in New York!
The presence of the different « MakeUp in…™ » on the four European, Asian, North American and South American continents, gives us a unique opportunity to shine a light on the industrial and economic advantages of each of these major regions on the very specific niche of colour cosmetics.
Brazil and England will be the featured countries at the next MakeUp in Paris on 18 and 19 June at the Carrousel du Louvre.
And Italy will be given the place of honour at the next MakeUp in NewYork on September 9 and 10 at the Penn Plaza Pavilion. Conferences on the afternoon of September 9th will be entirely dedicated to what can be called the “Italian exception”, with the enthusiastic participation of the concerned industrialists.
