Metsä Board, Europe’s leading producer of fresh forest fibre cartonboards and the world’s leading manufacturer of coated white-top kraftliners, showed its extensive portfolio of lightweight packaging boards designed to give premium presence combined with sustainability at PCD – Packaging of Perfume, Cosmetics & Design.
Of prime interest is Carta Allura, a new folding boxboard developed especially for luxury end-uses, which has been very well received since its launch in 2014. Carta Allura has exceptional smoothness making it ideal for foil lamination, high-gloss varnish and other special effects. It also has high brightness and an attractive visual appearance that creates the right impression when used for premium products. Carta Allura is most suitable for beautycare, high-end food and beverages as well as graphic applications.
Also on show were Modo Northern Light, new fully bleached linerboard available both coated and uncoated, which has many uses as microflute and provides new options in corrugated applications. Metsä Board’s full range of folding boxboards for beautycare including Carta Elega, Carta Integra, Carta Solida and Avanta Prima were also being displayed.
For global brand owners looking to enhance brand value and success, Metsä Board introduced its Packaging Services which are dedicated to delivering sustainable, secure and innovative packaging solutions. Metsä Board Packaging Services can provide everything from coordination of the initial brief, through research, testing, and both structural and graphical design.
Further advice was presented as part of the PCD Conference by Christophe Baudry, Metsä Board’s Commercial Director Beautycare and Healthcare, and Cyril Drouet, Design & Innovation Director, who spoke about ‘Lightweighting for better yield and brand expectation’.
