Molded fiber bottle with built-in handle holds eco-friendly cat litter


Purina Pro Plan Renew Ecologic 72 dpiSustainable packaging has come to the cat-litter category, thanks to a joint effort fromNestle Purina PetCare and Ecologic Brands Inc. The package is a rigid container made from recycled, recyclable molded paper pulp, with a closure made from the same material. The brand owner uses the package for Purina Pro Plan Renew premium natural cat litter.

In addition to being easy on the environment, the jug is user-friendly. The packaging design features a sturdy molded handle, a helpful feature for a product with fill weights of 6 and 10.5 lbs.

The jug and friction-fit cap are made from 100% recycled paper and can be recycled in curbside programs; they contain no plastic. And although the pressure-sensitive paper labels and an adhesive used in the package are not made from recycled materials, they are recyclable.

Like the package, the product is eco-friendly. It’s a clumping litter made from 100% natural corncob and cedar, and it contains no artificial fragrance. Pro Plan Renew litter comes in two varieties: Unscented and Natural Balsam Wood Scent.



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