Brazil was given a place of honour at the MakeUp in Paris event last June 18th. And for good reason, managers of Brazil’s leading beauty brands had all convened for a great afternoon of conferences in the presence of Mr. João Carlos Basilio da Silva, President of the Abihpec, the main association of the Brazilian Beauty industry. Their message to cosmetic suppliers was clear: Come over country, we need you! By 2019, the beauty sector will be the one enjoying the strongest growth in Brazil (63%), according to Mintel. On 8 and 9 December next, MakeUp in SaoPaulo will be “THE” appointment not to be missed.
Brazil represents 9.4% of the world consumption of cosmetics and ranks first on the segments of deodorants, fragrances and suncare products. Despite the apparent weakening of the Brazilian economy, the beauty and personal care market seem to be playing their card better than most of other segments of the economy. Cosmetics are the country’s most dynamic industry sector with a growth 3 times higher than the country’s GDP.