Packaging design by Studio Bedow for German brewery St. Erhard


The first three beers are named Farmer, Mayflower and Saison. A typographic system with geometric shapes allows the brewery to easily grow its range with new beers. The labels are offset printed with one hot foiled geometric shape on each label.

Studio Bedow started in 2002 when Perniclas Bedow lost his day job at an advertising agency. Trying to impress Stockholm’s design agencies with a lousy portfolio wasn’t the easiest task.

He needed to start his own studio — Bedow.

Midfielder Mattias Amnäs joined in 2014 and during 2016/2017 fullback Kung Hiu Ching, centre back Nikita Dudson and goalie Dennis Hankvist completed the squad. Occasionally they take players on trial. The team resides at Krukmakargatan 22 on Södermalm in Stockholm.


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