Peter Lennox as new CEO Arcade Beauty


Arcade Beauty is pleased to announce the appointment of Peter Lennox as CEO commencing 1st February.

Peter brings to Arcade Beauty extensive international business experience gained in a variety of Blue Chip Consumer Packaged Goods’ environments.

He started his career in sales and marketing first at American Express and then Sun Coast Plastics. Peter then moved to Graham Packaging, where he ran various global businesses including Graham’s Personal Care and Speciality Business before becoming President of Graham Packaging North America, a $2.7 billion business.

In 2012, Peter moved to Pregis Protective Packaging where he became President of their European business. In 2014 he joined AEA Investors, a mid market PE firm, as an operating partner.

Peter says “I am delighted to be joining Arcade Beauty and excited to have the opportunity to build on the successes achieved to date. Although Arcade Beauty is a new entity following the merger of Arcade Marketing and Bioplan, the business is built on a solid foundation of innovation, quality and great people. I firmly believe that by deepening our understanding of the value proposition being delivered by our customers’ brands, we can better tailor our services and products to support their marketing efforts. This will be a focus for us as we go forward.”

About Arcade Beauty

Arcade Beauty is a global company engaged in the development, marketing, sale and production of multi- sensory and interactive sampling and discovery solutions, as well as specialized packaging, primarily for the fragrance, beauty and personal care segments. The Company was formed in September 2014 via the merger of Arcade Marketing and Bioplan, two prominent sample packaging businesses based in New York and Paris, respectively.


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