Diageo plc and Thin Film Electronics ASA develop, a prototype Johnnie Walker Blue Label “smart bottle”.- The connected “smart bottle” enhance the consumer experience by using printed sensor tags featuring Thinfilm’s OpenSense technology, which can detect both the sealed and opened state of each bottle.
- The tags and the sensor information they contain will allow Diageo to send personalized communications to consumers who read the tags with their smartphones.
- Thinfilm’s proprietary and patent-pending OpenSenseTM technology makes use of smartphones’ Near Field Communication (NFC) capabilities. The technology allows Diageo to track bottle movements across the supply chain, in-store and to the point of consumption, with the sensor tags remaining readable even when the factory seal has been broken, providing an additional layer of security in protecting the authenticity of the product.
- Unlike conventional static QR codes, OpenSenseTM tags can dynamically detect if a bottle is sealed or open with the simple tap of an NFC.
