Van Genechten Packaging Group brings successful Premium Packaging campaigns to market using Sappi Algro Design®
The bubbly, premium & elegant packaging produced at VG Angoulême for the Roederer champagne have been a hit for the last three campaigns.
VG Angoulême is part of Van Genechten Packaging (VGP), Europe’s leading independent folding carton producer serving the European consumer goods industry with cardboard boxes, micro flute packaging and packaging systems.
Based in Angoulême, France, and employing a staff of 100, the company is dedicated to production of premium packaging for luxury goods such as perfume/cosmetics and spirits like Champagne/Whisky/Cognac/Calvados/Armagnac/Rum.
Marcelle Bordas-Levazeux, Key Account Manager for Luxury Goods, comments, “We are premium packaging experts who draw our know-how from a long history in the industry. Our outstanding capacity for innovation has always driven our success in all the campaigns we do. We are passionate about pushing the boundaries and taking the relationship between brand and consumer to the next level. This is why we strongly value reliable partners like Sappi, whose partnership was a key factor in launching very successful campaigns for Roederer champagnes and other luxury products.”
The Roederer campaign
For the past three years, VG Angoulême has successfully worked on campaigns for Roederer champagnes that involved specialised and customised packaging. For its most recent campaign, VG Angoulême chose Sappi’s Algro Design® carton board to achieve outstanding results. Algro Design’s ultra-bright white-surface stands out, does not rip or even tear with very deep and multiple embossing operations and offers a luxury look and feel. It presents an ideal surface for complex finishing processes. “The Roederer champagne box design required a white background with two different hot foil stamping effects,” explains Mrs. Bordas-Levazeux, “so we needed a carton board that was extremely white and would perform well throughout the entire production process. Sappi ticked all the boxes with this outstanding premium carton board.”
